About Eric

Eric Ferguson is a high-performance coach helping leaders, entrepreneurs, former athletes, sales professionals, and teams unlock their fullest potential. He understands the unique pressures that come with sales and entrepreneurship because he’s lived it—and he’s dedicated his career to helping others find sustainable success without sacrificing their well-being.

Eric combines his expertise in performance psychology, personal development, and spiritual growth to offer a coaching process that’s tailored to each client’s unique needs. Whether it’s helping you double your income, overcome mental blocks, manage burnout, or reconnect with your purpose, Eric’s approach is all about guiding you to the next level—both personally and professionally.

“I’ve worked with countless individuals who had all the success on the outside, but felt drained and unfulfilled on the inside. I help you reclaim balance, rediscover purpose, and realign with what really matters—so they can thrive, not just survive.”

— Eric Ferguson

Full Potential Living is about helping YOU uncover and activate your highest human potential in all the most important areas. 

Real Success Stories

  • “When I look back at Reyli from 18 months ago as compared to where he is now I’m absolutely astonished at his development. If I didn’t witness the awakening & transformation in him, knowing how far you have taken him, I would not believe it was possi

    Brandon Marinoff

  • "Eric is a fantastic coach he is ethical and works very hard to make sure your quality of life is improving and you are reaching your peak potential in life. Over the years Eric and I have had a long relationship, played baseball together in college and he helped me step into my full potential after sports and his guidance really helps you become your highest self. If you are thinking of using his service I highly recommend!"

    Robert Cashel | Former Baseball Player

  • "When me and Eric first started this journey I knew I had made a good decision to follow through with his High Performance. We had a lot in common especially our baseball career as center fielders. Through this process Eric has given the purpose I was looking for in my business and personal life. I was unsure of where I wanted to be and where I wanted to go. He pushed to do things I didn’t want to look at in my life and which has given me a definitive vision of where I want to be and go and how to successfully get there. Appreciate your dedication Eric and I am hoping to continue our business relationship.”

    Travis L. | Former Baseball Player

  • "Coach Eric's expertise as a high-performance coach has been transformative for me. His guidance has helped me bridge the gap between my athletic background and my professional life. With his support, l've effectively translated the discipline, mindset, and goal-setting skills from sports into my career. Coach Eric's strategies have enabled me to overcome obstacles, elevate my performance, and maintain a balanced life. His approach fosters growth not only in skills but also in overall well-being. I wholeheartedly recommend Coach Eric to anyone seeking to excel in both their personal and professional pursuits."

    Francisco Garcia | Former Soccer Player

FPL Values

01/

Unstoppable Courage

We value stepping into your power everyday. Embrace the boldest Version of you, face your biggest challenges head-on, and break through limitations for an extraordinary life!

02/

Full Potential Freedom

Design your Greatest Life Experience by breaking free from self limitation.

Follow Your Bliss

03/

Always follow your passions and excitement, live your passion & turn dreams into reality throughout life.

04/

Compassion (your greatest strength)

Have deep compassion & understanding for everyone on the planet, this is your hidden strength, it connects you to the greatest power beyond you… Care deeply about helping others.

Continuous Growth

05/

Growth is why you are here. One of the greatest joys in life is to look back and see how far you’ve come. Climb that mountain baby over and over. Grow!

When he’s not coaching, here’s what Eric does:

1. Eric Rock climbs (sport/lead climbing) in the rockies of Colorado to fuel his fire physically after his baseball career.

2. Eric continues to travel the world to places like Switzerland, and to Europe on a yearly basis.

3. Every year he travels to learn from and network with some of the most powerful and influential thoughts leaders, coaches and teachers on the planet at Mindvalley University & Growth Day!

Former D1 & Independent Professional Baseball Player, Certified High Performance Coach, Full Potential Living Podcast Host, World Traveller.

Whether you’re looking to increase your income, overcome burnout, find a new Career, or take your leadership skills to the next level, I’ve got the tools, coaching, and expertise to help you get there.