Own your true identity outside of sports

You are so much more than just an athlete. Stop filling up your life with what the world expects of you. Uncover and create the full potential life that lies within you.

FULL POTENTIAL LIVING

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FULL POTENTIAL LIVING 〰️

About FPL

I help serious athletes who never had a plan B find purpose, passion, fulfillment & 6 figure success beyond sports.

From what’s next to full potential success…

From a what’s next for my life to unlocking and fulfillment outside of sports. My mission is to create a community of compassionate and powerful world leaders, game changers, and incredible people outside of sports. Our brand is built on the power and potential that lies dormant in athletes off the field.

I know you believe in your ability to figure things out but what if you didn’t have to do it alone ? 80% of pro athletes get divorced 2 years in retirement. 78% of athletes go broke within 3 years of leaving their sport. You endured many years of dedication and hard work to achieve athletic success. Now you don’t know what’s next and how to find something you love to do and be highly successful at it — outside of sports. Most athletes never find the same passion or purpose when they leave the game. They spend years of even decades trying out multiple career paths. Wasting 10+ years in most cases.

FPL’s proven 9 step system was created to help you access all the education and tools you need to find passion in a new career path, a fulfilling life and 6 figure+ success beyond the game within 3-6 months. Coach Ferguson’s course is tailored to give athletes a holistic educational & coaching experience to give you all the tools you need to access your full potential off the field.

About Eric Ferguson

2017 - 7:00 pm professional baseball game under the lights…Epiphany struck—"Who the heck am I beyond this game…? I have no idea…”—and I left baseball a few games later, embarked on a two year journey around India, Nepal, Africa, Europe to master myself & figure out what was next for my life. Why ? To live my full potential life beyond the game.

2017 - I couldn't see it then but the reality is clear now. I wasn't "lost", like most athletes I was super ambitious with no mountain to climb. 
No new mission in my life. I was searching for something that would be as incredible or better than being a professional athlete. I was searching for a new "mountain" to climb.

And so I literally started climbing... I started climbing mountains. It started by traveling to Nepal where I would trek the Himalaya's up to 4,000 meters. Forging my way up with 0 training.I studied myself, meditation, and my mind there. Searching for something. But I wasn't sure what it was. I even climbed mountains in Colorado with an intent to feel the same rush that I did in sports. "Free soloing" and rope climbing walls to me felt as if I was stepping up to the plate again. The feeling of intensity, physicality, pressure and the present moment drew me into the sport.

But how could I find that excitement in my new career ? What could I do that would allow that same level of excitement ?

I dove deep into personal development, networking, and mentorship. In the process, I found something not taught in schools, something that challenged me to step out of the rat race reflect and develop the vision for my highest potential in life. A process that allowed me to find my new "mountain to climb". My new extraordinary mission. A new passion, purpose, fulfillment and success. I found what I was born to do beyond the game.

As I dug deeper into the problem I realized what was at the root. We build up athletes all of their young lives to be highly skilled athletes. Yet when it all ends, we expect them to just "figure it out"? After spending decades devoting your heart and soul to a game, a sport, to being a professional athlete?

See the problem lies in the fact that no one is here for athletes to take on life after the game. Who is there to guide us not just to survive life, but to live life to our fullest potential ? To become leaders off the field. To find purpose, passion, and 6-7 figure success.

That's why I created Full Potential living - to help athletes find purpose, passion, fulfillment & 6 figure success beyond the field.

Former D1 & Independent Professional Baseball Player, Certified High Performance Coach, Full Potential Living Podcast Host, World Traveller, and Athlete High Performance Coach beyond Sports.

We strive to empower you through our coaching program to live a high performing life.

We believe the greatness is already within you it must simply be uncovered.

First, we will help you create a powerful vision for your future. Igniting the passion and a new mission back into your life with purpose.

Then, empower you with a specific strategy and accountability to take massive action in the most optimal direction.

As a former athlete myself and someone who has transitioned into a life that I absolutely love - I specialize in helping collegiate and professional athletes own their true identity and create an extraordinary life after sports.

I went from a lost identity and mission after sports to stepping into the life of my dreams by discovering the best parts of who I am both inside and outside of my athletic career. Once I merged the best of both worlds I was able to step into a life of full potential living.

Trekking in the Himalayas, studying my mind and self through meditation courses in foreign countries has helped me unleash my full potential purpose and mission outside of sports. Let’s unlock your full potential after sports and make it a reality.

Being a former athlete myself, I understand the challenges that you face after sports.

  • Who the heck are you outside of this game?

  • What’s next in your career and life?

  • What skills and passions are ready to be unleashed in you?

  • How will you create your most fulfilling and successful life after sports?

We have the personal development tools, resources, and coaching to guide you to your most abundant future yet.

Real Success Stories

3 Fun Facts!

1. Eric Rock climbs (sport/lead climbing) in the rockies of Colorado to fuel his fire physically after his baseball career.

2. Eric continues to travel the world to places like Switzerland, and to Europe on a yearly basis.

3. Every year he travels to learn from and network with some of the most powerful and influential thoughts leaders, coaches and teachers on the planet at Mindvalley University!

Our Brand Values

Follow Inspiration

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We believe there’s divine power in following one’s inspiration to find both meaning and a greater purpose in life.

Create Meaningful Work

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We believe that when one does valuable work that is intrinsically self-rewarding, it positively impacts the world around them.

We believe that uncovering one’s full potential and becoming the greatest version of who one can be is why we’re all here on this planet.

Self-Actualize

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